Meet Our CEO

The CEO of the Amethyst Consulting Group, a division of Incredible One Enterprises, LLC.

DSC_5653 cropped copyDarnyelle Jervey Harmon, MBA, CPBS, CEC, is an internationally recognized talent optimization expert, certified executive coach, certified personal branding strategist, professional speaker and facilitator and the CEO of her own company, Incredible One Enterprises, LLC which is the parent company to our corporate division, the Amethyst Consulting Group.

A leadership development, talent optimization and personal branding acceleration expert, she is the creator of the Incredible Factor Brand Acceleration System®, a 10-step proprietary system she uses to coach various level business leaders to build strong professional brands that advance organizations and build peak performing teams.

Prior to starting her own company, Darnyelle held various leadership positions in a financial services Fortune 500 company where she progressed quickly to VP. After years of project management assignments, she was given the challenge of managing the efforts of others. Combining her unique strategies for personal branding, communication, talent acceleration and peak performance, she was able to successfully lead her team to outstanding results, including personal and professional fulfillment, which made them more productive members of the team and organization. They even won and held Top Performing Team honors for the remainder of her department tenure. Darnyelle realized the value in coaching and exhibiting empowered yet authentic leadership and applying consistent strategies to build peak performing team teams.

A few years ago Darnyelle left her prestigious position to follow true professional calling and personal passion – helping business leaders define, own, unleash and leverage their innate gifts and talents through personal branding, peak performance strategies and executive presence. She launched her own consulting company which now offers Talent Optimization strategies and the Incredible Factor Brand Acceleration System through intensive one-on-one executive coaching of private clients, developmental workshops for large corporations, and various customized consulting programs and interactive speaking engagements.

For more than 15 years, Darnyelle has used her vision and insight to help business leaders accelerate their brands at various levels. Her empowerment brand includes one company with two divisions and one mission – to offer breakthrough strategies to make your life and business an Incredible One. The two divisions of the company are Incredible One Enterprises, LLC where entrepreneurs are taught authentic and compelling marketing and business/brand optimization strategies so that they build solid, thriving holistically successful businesses and Amethyst Consulting Group, a division of the parent company where various stage business leaders (emerging, expanding and executive) are taught how to optimize their innate gifts and talents so that they advance organizations without selling out, burning out or stressing out.

To access Darnyelle’s press kit, click here


  • Minority and Women Owned Business
  • Board of Directors, National Association of Women Business Owners DE
  • Board of Directors, New Castle County Chamber of Commerce
  • Member, National Speakers Association (CSP Candidate)
  • Member, National Association of Women Business Owners
  • Certified Executive Coach
  • Certified Life Coach
  • Certified Business Coach
  • Certified Personal Branding Strategist


  • Appearances on: The Word Network, Fox News, ABC, CN8
  • Recipient of many honors including Small Business Influencer Champion 2013 Stiletto Woman in Business Coach/Mentor of the Year 2012, Emerging Leaders Award 2011, Black Achiever in Business and Industry, Best Author Award Delaware Black Awards
  • Profiled and/or quoted in national media: O Magazine, Essence, Black Enterprise, Delaware Today, News Weekly Los Angeles, Woman’s Advantage Calendar
  • Presented to organizations such as HSBC, Wilmington Trust, Delaware Hospitals, Delaware State University, Walmart, State Farm, University of Delaware, Virgina Business Women’s Conference
  • Former Pink Cadillac Independent Sales Director Mary Kay Cosmetics
  • Presented to over 500 audiences nationwide
  • Author of The Incredible You, Maximizing the Incredible You, Speak the Incredible, Burn the Box and the Dream the Incredible Journal
  • Creator of two annual events, Unleash Your Incredible Factor and Own Your Incredible Factor which hosts women leaders from around the country